John’s presence in your campaign or project is the game-changer; his absence is a winning gift to your opponents. He operates behind the scenes, bringing a data-focused edge to his professional yet unorthodox approach. With a proven track record and a reputation built on expertise, trust, and results, John Morgan is the specialist you call upon when winning isn’t just a possibility, it’s a necessity.
John Morgan is the President of Applied Research Coordinates. He is based out of Fairfax, Virginia. With over 30 years of extensive experience in redistricting, demographic and political analysis, and campaign operations, John is the practitioner, the closer, and the specialist. His unique expertise makes him the go-to strategist for those in the know.
John’s engagements include serving as the Republican map drawer for the New Jersey Legislative Apportionment Commission, which produced the first bipartisan map in the commission’s history.
John also served as a map drawer for the Michigan Citizens Redistricting Commission and the Virginia Redistricting Commission. He has been qualified and testified as an expert witness in state and federal redistricting cases, including Georgia’s 2023 redistricting trial and remedial phase.
John Morgan is a redistricting specialist entering his fifth redistricting cycle, having drawn maps in twenty-five states — from Connecticut to California and from Ohio to New Mexico.
John’s value is best understood by the attorneys, elected officials, and political leaders who have relied on his judgment when the stakes were highest.
“John Morgan does more than draw maps. He understands what elected officials, party leaders, and stakeholders actually need, often before they fully know how to ask for it. Just as important, John knows how to operate under the demanding timelines that political processes often create. John does all of that exceptionally well. His value is not just that he can build maps. It is that he understands the mission behind them. You cannot put a price tag on that.”
“Lawyers know we need experts to help navigate hard topics. But John provides so much more than just navigating complicated facts—he can see a broader horizon, analyze the political impact of decisions, and provide an array of options that enable me to provide specific advice to my clients. His creativity in finding solutions on redistricting plans makes my job defending those plans that much easier.”
The headlines rarely tell the whole story. Explore selected engagements where complex challenges required a clear strategy, experienced judgment, and a path to resolution.
A Legal Loss. A Strategic Win.
A federal ruling ordered Georgia’s congressional and legislative maps to be redrawn. The challenge became finding a legally compliant solution that still protected the client’s interests.
A Historic First. A Decade Shaped.
An evenly divided commission entered a process historically defined by partisan gridlock. The result was the first bipartisan legislative map approved in the commission’s history.
Before stepping in as the Republican map drawer for the Virginia Redistricting Commission, John was introduced with a simple truth, he’s done this before, and he knows how to do it right.
Watch the moment he enters the process with humility, experience, and focus.
Ready to Ignite Your Strategy?
Don’t Wait Any Longer.
Reach Out Today. After All…
Ready to Ignite Your Strategy?
Don’t Wait Any Longer—
Reach Out Today. After All…
Let’s Chat!